Doing Things Media — the bottom line
"A media company that builds communities and creates cultural moments around meme and viral content — more of a media brand than a creator tool, operating popular accounts like Doing Things, Animated. Interesting as a creator distribution channel but not a self-serve platform."
What is Doing Things Media and how does it work?
Doing Things Media operates a network of social media accounts that aggregate and amplify viral, meme, and cultural content. Their accounts (Doing Things, Animated, and vertical accounts in outdoor, rodeo, and other niches) have large followings and significant reach. They license and partner with content creators to distribute and monetize viral content, and build brands around cultural communities.
Doing Things Media standout strengths
Viral content amplification at scale is genuinely valuable for creators whose content style fits the format. Getting a video picked up by a Doing Things account with millions of followers can generate significant creator discovery. The company has also built brands and channels around specific communities (rodeo, outdoors) that have loyal, engaged niche audiences — useful for creators in those verticals.
Doing Things Media weaknesses and drawbacks
Doing Things is a media company, not a creator platform. Creators can't "use" it the way they'd use a tool — they can only create content that Doing Things might choose to feature. The selection process is opaque, the value split depends on their terms, and building a strategy around featuring by a third-party media account is unpredictable. Most creators are better served building their own distribution than hoping to get picked up by an aggregator.
Doing Things Media pricing & plans (2026)
N/A — partnership, not subscription. Best for: creators producing meme, viral, or cultural moment content who could benefit from distribution amplification through established large-following accounts.
Who is Doing Things Media best for?
| User type |
Why it fits |
Considerations |
| Viral content creators |
Distribution amplification through large accounts |
Selection is editorial, not guaranteed |
| Niche community creators |
Vertical account partnerships possible |
Rodeo, outdoor, specific community focus |
| Tutorial and educational creators |
Wrong format for this media company's content style |
Focus on your own channel distribution |
Doing Things Media review: final verdict
Doing Things Media is a distribution channel opportunity for viral/meme content creators, not a tool. Create content that fits their format and style; partnership, if it happens, is a bonus, not a strategy.
